Instant estimates for service businesses

Show your price. Get the lead.

Add an instant estimate calculator to your website. Visitors answer a few questions and get your price on the spot. You get their contact details and exactly what they need.

Build my calculator free→See templates for my trade

Free plan, no credit cardReady-made templatesPDF estimates included

Rated 5.0 on Google

Free plan: 1 calculator and 100 estimates a month. No credit card.

24/7

instant prices, even while you're on a job

1 link

or one embed code to go live on your site

Every answer

saved with the lead, so you quote with context

estimatex.ai/dashboard/calculators/new/edit

Field types

#Number Input

▾Dropdown

—Slider Range

☑Checkbox

◉Radio Group

TText Input

Roofing Cost Calculator

0 fields · 0 formulas

PreviewPublish

Drag fields from the palette

to start building your calculator

Field Settings

Label

—

Variable name

—

Min / Max

—

Required

Show in PDF

Conditional Logic

+ Add condition

Sound familiar?

Still quoting by email?

Visitors leave without a price

"Contact us for a quote" makes people wait. Many go to a competitor who shows a number now.

Quotes eat your evenings

Every enquiry means questions back and forth, then a quote typed up by hand.

You can't tell who's serious

A bare contact form tells you nothing about the job, the size or the budget.

EstimateX answers the first question every buyer has, “how much?”, right on your website. Then it hands you the lead.

What you get

From first click to booked job

Build it, publish it, and follow up with every lead in one place.

Price any service, no code

15 field types, formulas and conditional logic. Show only the questions that matter and calculate the price as they answer.

On your website in minutes

Install the WordPress plugin, paste one embed code, or share a hosted link. It fits your brand colors and resizes itself.

Every estimate is a lead

Get their name, contact details and every answer, plus where they found you. You're alerted by email the moment it arrives.

Branded PDF estimates

Your customer gets a polished estimate with your logo by email, ready to save or print. No spreadsheets, no copy-paste.

A pipeline for every lead

Move leads from New to Contacted, Quoted and Won. Search them and export to CSV whenever you need.

Know what's working

See estimates and leads for each calculator. Send events to Google Analytics, Tag Manager and Meta Pixel to track the rest.

How it works

Live today, in 3 steps

Start from a ready-made template for your trade and change the prices.

Build

Pick a template or start blank. Add your questions, prices and formulas.

Publish

Add it to your website with the WordPress plugin or one embed code, or share a link.

Get leads

Visitors see their price and get a PDF estimate. You get their details and every answer.

Common questions

Do I need a developer?: No. Pick a template for your trade, change the prices and questions, and publish. If you can fill in a form, you can build one.
Will it work with my website?: Yes. There's a WordPress plugin, an embed code for any other site (Wix, Squarespace, Webflow, custom), and a hosted link you can share anywhere.
My pricing is complicated. Can it handle that?: Formulas can use any answer: size times rate, minimum charges, add-ons, discounts. Conditional logic shows follow-up questions only when they apply.
What does my customer see?: Your questions with your branding, then a thank-you screen and their estimate by email as a PDF. You get the lead with all their answers.
Is it really free to start?: Yes. The free plan includes 1 calculator and 100 estimates a month, with no credit card. Upgrade when you need more.